What, more words?

We live in the Age of Information. Each day we are bombarded by words - millions upon millions of words, pummling you from all directions. The advent of the Internet and other mass-communication forms has made everyone with a keyboard an author and everyone with a cell phone a writer and everyone with anything to sell an advertiser.  Books, newspapers, websites, email, junk mail, blogs, social networking sites, phone texting - we are swimming in words, and if you have an important message, that message is at risk of drowning.

The ability of almost anyone to deliver words instantly and worldwide is a blessing and a curse. Those with something to say can say it more easily and reach a (potentially) larger audience than ever before and that is a good thing. The problem is that those with little or nothing to say can also “say it” more easily than ever before. The result is that your message is in danger of being drowned out in the general cacophany.